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Structure,Operation, Performance, and Development Trends of the Mobile home Industry, Vol 3

Report Acceptance Date: 
July 1976 (774 pages)
Posted Date:   
February 6, 2012

Distribution and marketing are of greater importance in the building industry than in many other sectors of the economy. The building industry operates within a complex support, regulatory , and political environment. Therefore, a view of marketing must include a reliable understanding and strategic manipulation of those very environmental forces and interests.

This report is part of the collection of scanned historical documents available to the public.